Article from Karl B. Hille at The Examiner
Jan 17, 2007 12:00 AM
BALTIMORE - Forget Cocaine Energy Drink. A new coffee roaster from San Francisco is hoping that drug-culture-laced marketing will help it sell Meth Coffee — a blend of arabica coffee and the herbal supplement yerba mate — at $12 for a 10-ounce pouch.
The company’s Web site MethCoffee.com includes a disclaimer that no methamphetamines are included in the coffee, but touts yerba mate as an energizing addition to their beans. Yerba mate is a species of holly, and when steeped in hot water it is slightly less potent than coffee but gentler on the stomach, according to the website Wikipedia.
Yerba mate comes from South America and is used to make teas and coffees there. Sellers of yerba mate products claim it raises your energy level, so pairing it with already caffeinated coffee beans could provide quite the boost.
While caffeine addiction has not received the media and regulatory attention of other substances, such as alcohol, tobacco and methamphetamines, Baltimore addictions educator Michael Gimbel, said the combination of the two should be “offensive to any family that’s had somebody affected by methamphetamine addiction.”
"If you're just trying it for the first time, don't throw back five cups like regular coffee. Ease into it. Have a little. Feel the rush, the euphoria, the smooth-edged high. Then go for more, if you want," the company said on its Web site.
The product, which went on sale January 10, 2007, is available only at the site.